Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Well, actually you do. There are over 500,000,000 (yes, 500 MILLION) products that you can promote as an affiliate marketer online. This means you don’t have to carry any inventory for any of these products/services. You simply link to companies through your special affiliate links, and exchange and they give you a cut (%) of every sale that you make.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
Udemy.com – Udemy is an online training platform where “instructors” can create courses and sell them to “students”. There are some extremely high-quality courses on Udemy created by high-quality instructors who really have made a lot of money online, but there are a lot of very low-quality courses as well. Most of the higher quality courses are quite expensive, sometimes exceeding $100. While the training might be good, the training on Wealthy Affiliate is excellent as well, plus you get all the tools, community, and support included as well. Once again, I believe Wealthy Affiliate is the better option.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
A multinational company may set up affiliates to break into international markets while protecting the parent company's name in case the affiliate fails or the parent company is not viewed favorably due to its foreign origin. Understanding the differences between affiliates and other company arrangements is important in covering debts and other legal obligations.